If you’re an ad agency, you’re no stranger to the landscape-changing power of pay-per-click search engine advertising. If your customers aren’t already demanding Google Adwords, then it’s safe to say they will be soon.
For agencies, Adwords and SEM at large present a double-edged sword. The dynamic nature of the medium enables unprecedented return on investment and great results to show clients. That’s good.
It also makes campaign management a full-time, high-skill job. “Set it and forget it” is a myth. Responsible PPC managers wear a variety of different hats: copywriting, statistical analysis, SEO, landing-page optimization and competitive analysis to name a few. Not to mention expertise in the complex and ever-changing nuances of the Adwords system.
Our monthly fees for subcontracting are simple. For single-channel campaigns (e.g., Google Adwords), we charge 10% of your client's ad spend, with a minimum fee of $1,000 per month. Additional channels are only $250 extra per month. Example: For a client doing both Google Adwords and Facebook Advertising, our fee is 10% of total spend, with a minimum fee of $1,250. No setup fees and no long-term contracts; all agreements are month-to-month, cancel anytime.
You don't get to be the subcontracting choice of over 50 agencies worldwide by intruding on client relationships. Introduce us to your clients as subcontractors? Fine. Present us as employees of your own company? Also fine. Keep us behind closed doors entirely as your dirty little secret? Again, fine. We don't care; we're just here to perform. Concerned about client poaching? Don't be -- we've got a noncircumvention agreement at the ready for anyone who wants us to sign it.
We welcome partnerships with agencies of all sizes. Large agencies like us because we take a very specialized and management-intensive task off their plates. Small/new agencies like us because our experience brings them world-class expertise far faster than they could acquire it themselves. And we like all of you because you function as a worldwide sales force that we don't have to pay. Win-win-win!
We do all client reporting, but we make it look like you did it all. Reporting frequency is usually dependent on volume to ensure we're all looking at useful data; however, you can have it as often as you want it. Just say the word.
Many agencies, understandably, want to trumpet their success stories to the world. After all, that’s how most agencies grow, and most of them don’t like to be an unheralded, behind-the-scenes player that rarely gets recognized.
But we’re an exception to that rule. StraightForward’s growth strategy has been to forge as many strong white-label subcontracting partnerships as we can. Our agency partners act as a giant, active sales force that brings us new clients every week — and it doesn’t cost us a dime. That brings us very little recognition, but a lot of revenue. And that’s what we care about the most (we admit it, we’re in it for the money).
So don’t hesitate to invest in StraightForward when it comes to outsourcing; we’ve made a career of toiling in anonymity for great results that you get to take credit for. Really. We mean it!
StraightForward Media has engineered successful Google advertising campaigns for companies ranging from small-business bootstrappers to well-known corporations like Wal-Mart, University of Phoenix and eBay. Learn More …
Western South Dakota’s Only Google Certified Premier Partner.