In short, we make sure that whomever you’re paying to manage your Adwords advertising is doing the job you’re paying them to do. In a third-party Adwords audit, we thoroughly review your Google accounts and check to make sure that the practices we’ve detailed above are in place. We document both good and bad practice, but obviously the most important job is to document areas where improvement is needed.
Following the review, we deliver an extensive and detailed report of our findings (ever bought a house and received a home-inspection report? It’s a lot like that). Also very detailed are our recommended next steps to fix immediate problems as well as a long-term account strategy plan, leaving you with a complete blueprint of how to go forward, with or without our company.
Are your managers regularly checking your Search Query Report to ensure that your ads aren't showing for irrelevant keywords? We'll tell you.
Are your managers properly harnessing Google's intelligent algorithms that can squeeze out maximum profits from your account? We'll tell you.
Amateur managers often think they've properly geotargeted your campaigns when in fact, they haven't. Are your "local" ads actually running in obscure corners of the globe? We'll tell you.
Has it been months since your account manager has made any changes or optimizations to your account? We'll tell you.
StraightForward Media has engineered successful Google advertising campaigns for companies ranging from small-business bootstrappers to well-known corporations like Wal-Mart, University of Phoenix and eBay. Learn More …
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