It’s a shame that Google Ad Grants — Google’s program that gives free Adwords advertising to nonprofits across the globe — get so little attention. A Google Ad Grant isn’t difficult to get, and the $10,000 per month in free Adwords clicks each grant bestows can rocket a nonprofit agency to new levels of visibility and fundraising in short order. We don’t know of a faster way to take your nonprofit from zero to hero faster than a Google Ad Grant.
If you’re lucky enough to get one, your account needs an expert Adwords manager in order to get the full benefit of the $10,000 monthly award. There are severe rules and restrictions on Google Grants accounts, and if you don’t follow them, you lose your grant. It’s not a job for an intern or a volunteer or a temp or a rookie, that’s for sure.
That's right. Google has quintupled the minimum CTR for an Ad Grants account, from 1% to 5%. Two months in a row of sub-5% CTR, and your Ad Grant is suspended.
With the exception of a few dozen somewhat random exceptions, you may no longer bid on single-word keywords.
While bidding on competitor brand names -- known in the industry as "conquesting" -- is a long allowed and even encouraged practice for paying advertisers, Google has now banned the practice for Ad Grants recipients.
We know that all charities are doing good work; that said, everyone has their favorites, and ours are anti-suicide and anti-bullying charities. We're happy to put our vast skills and experience to good use by offering free, full-service Ad Grants management ($400/month value) to all anti-suicide and anti-bullying organizations.
We can help. We have long experience managing the Adwords campaigns of Google Ad Grants recipients, and we’ll ensure you get the full $10,000 worth of advertising for your nonprofit every month. And yes, we really did write the world’s only guidebook to maximizing and optimizing a Google Ad Grants account. It’s called The Google Ad Grants Playbook, and it’s available on Amazon for $10.
Our management fee pays for itself many times over in the increased fundraising, sales and awareness your organization receives as a result of our diligent, effective spending of Google’s $10k every month.
If you’re a current Google Grants recipient and need help with to maximize its benefit, fill out our form & let’s chat. Don’t have a Google Ad Grant yet? We’ll apply & secure one for you at no extra charge, so don’t be shy. Fill out the form and let’s take your nonprofit to the next level!
If you really want to manage your own Ad Grants account or you simply don’t have the budget to hire out, we’ve created a cheap solution that gives you the best of both worlds: Our Google Ad Grants Patreon Channel. For just $29/month, you get a monthly hour-long call and unlimited emails in which you ask all the questions you need help with to our experts. Essentially, we’ve created our own Ad Grants help line, run exclusively by us. You’ll love it.
We’d love to speak with you about your business and marketing goals. You can contact us by phone at (605) 202-4169 or by using this handy dandy form:
StraightForward Media has engineered successful Google advertising campaigns for companies ranging from small-business bootstrappers to well-known corporations like Wal-Mart, University of Phoenix and eBay. Learn More …
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