I don't know how long ago it was and I'm too lazy to look, but I'm gonna say it was around 10-15 years ago that Google came up with Partner Rewards for agencies. Basically it was the Google Ads version of going to the ticket gift shop at Dave & Buster's -- the more advertisers you brought in and got to spend more and more of their money with Google, the more points you got, and then at the end of each quarter, you can redeem them for prizes. They weren't necessarily world-rocking gifts by any means; it was almost always Google-branded merch of various kinds -- clothes, inexpensive tech, games, etc., all the way up to the mother lode, which was a Google Partners branded ping-pong table for the office. Way better exchange rate than Dave … [Read more...]